20 Expert Insights from Day Two of World Bio Markets
“Materials have to function, protect the contents but at the same time we believe it also has to completely break down. We have to move on from plastic – it may sound like a cheap alternative but it’s a price we cannot bear.”
Day two and another packed agenda at World Bio Markets began the day with a plea to encourage brands and producers to collaborate more to help begin the dialogue and foster the debate to unearth the real opportunities in the bio-economy. Taking on this big responsibility before the three streams commence in Rooms 1,2 and 3 was a distinguished and varied panel of contributors from the US and Europe that examined, among other things, the commercial niches that bio-based products can fill, finding the most suitable bio ingredients to make the best products and the lessons learned from the all-important red tape and legislation on the other side of the Atlantic.
Søren Kristiansen from Lego, Marcel Lubben from Reverdia and Jean-Luc Dubois from Arkema were all in attendance to offer the benefit of their bio-based experience – how they have employed it, the advantages of using sustainable products and where they see it heading in the future.
As we did yesterday, Bio Market Insights has mobilised reporters across the show to highlight the big points from day two and who said them, providing the best-possible picture of all that went on at the marvellous venue in Amsterdam.
To keep up to date with live tweets from today you can use the #WorldBioMarkets and our @Bio_BasedWorld Twitter account for photos, quotes and news!
“The keeling curve is not political. Carbon is the backbone of the economy and the feed-stock of the bioeconomy. Even if we hit 75% of the Paris accords we are still in deep trouble. We need rapid decarbonisation.” – David Babson, Senior Advisor, US department of Agriculture.
“We believe renewable, which is our focus for the future, really adds value to our business.” – Christophe Durand, Chemicals and Bio Sourcing Segment Manager, Michelin.
“When we sell to markets no one ever asks if our products are sustainable. Why, therefore, are we held to a higher standard than traditional suppliers and producers – we are trying to reach a higher standard!” – Samir Somaiya, Chairman & Managing Director, Somaiya Group/Godavari Biorefineries.
“Making packaging that can be processed by recycling facilities is our first priority. We are trying to get better and when we speak to other manufacturers we find many of the approaches we use are the same.” – Soren Kristiansen, Senior Technology Director Materials, Lego.
“Consumer demand for environmentally friendly products and packaging is driving the growth – and what companies are really looking at improving are factors around cost, security, of supply and performance.” – Zoe Volioti, Consultant, Sustainability Consult.
“There’s a big opportunity here: bio-based products could be seen as a new luxury. They have tech differences in design, superior function performance and an emotional engagement of customers.” – Stephanie Triau, Co-founder and CEO, Bioserie.
“We don’t want to bring out product lines that say they are more green than the other. Instead now we’re starting to tell the customer what it contains and what positive contributions it can bring to the customer.” – Johan Bruck, Deputy Materials Innovation Development Leader, IKEA
“Materials have to function, protect the contents but at the same time we believe it also has to completely break down. We have to move on from plastic – it may sound like a cheap alternative but it’s a price we cannot bear.” – Reyna Bryan, Director of Strategy, Elk Packaging
“The key question for innovation in biofuels is can you combine sustainable feedstocks with a scalable supply?” – Thomas Parsons, Commercial Development Manager – Biojet, Air BP
“Bio-based will be part of the future, but it will take time. The most important aspect is performance. And we need to find partnerships on the value chain.” – Clarisse Doucet, R&D Prospective Innovation Manager, TOTAL Special Fluids
“Three main drivers for SAF development in the EU – new renewable energy directive from 2021. domestic targets such as we now seeing in Scandinavia and airline and airport commitments.” – Misha Valk, Head of Business Development, SkyNRG
“If you are already looking for a location, or if the door has already been shut because of your size or complexity, then come and talk to us!” – Micha Hes, Business Development Manager, Port of Amsterdam
“A key question in growth’s winding road is what patterns of growth (including revenue / profit / portfolio / reaction to shocks have been exhibited by startups, medium or large bio-product companies. How can these be analysed? What is the connection? Who is similar to whom? And what can be learned from these patterns?” – Petri Vasara, Vice President and Head of Global Consulting Practice, Poyry.
“Long-term, products need to demonstrate one or more significant advantages with mininmal no disadvantages, including superior performance, lower cost or an alternate supply chain. In order to be impactful and to influence the industry you need the scale that petrochemicals already possess.” Steve Cohen, Director, Catalyst and Chemicals Technology, Elevance Renewable Sciences.
“There are 4.2m jobs that have been generated from the bioeconomy. And those jobs can then create jobs in other sectors. Bio-based needs to be a household phrase if it is to be truly a success.” – David Babson, Senior Advisor, US department of Agriculture.
“When we design the products we also use the five principles: form, low price, sustainability, quality and finction. We never take on low cost items that are not sustainable.” – Johan Bruck, Deputy Materials Innovation Development Leader, IKEA.
“What would I say is the key learning of upscaling a bio-chemical project? The experiences of finding the right partners is absolutely key, as that can kill off or make a success of the technology.” – Christophe Cabarry, Chief Executive Officer & Founder, SpecialChem.
“Make sure that you get patient capital with investors who are willing to stick around. These things take a long time!” – Dhivya Puri, Senior Technical Lead, Research and Development, Fiberight.
“For us we’d love to see some more rivals in this game. A joint pool is only a good thing for a maturing industry.” – Sjors Geraedts, Head of Innovation, GoodFuels
“What can help the adoption of electric cars? Familiarity. The more people see them, the more popular they will get, and challenges like charging points will help be overcome.” – Thomas Parsons, Commercial Development Manager – Biojet, Air BP
Originally published on on Bio Market Insights