After she completed Fashion Design at the Utrecht School of Arts (1999), Aniela Hoitink worked for various fashion companies (i.a. Tommy Hilfiger, Gaastra) designing successful collections. In 2004 she founded NEFFA to focus on fashion innovation. Hoitink works on the crossover of textile, technology and microbiology and develops innovative personalized fashion and textile concepts. She helps companies, research institutes and universities with the integration of their (bio) technology into textile prototypes. Currently she is working on MycoTEX: custom-made clothes from compostable mushroom roots. Hoitink received various grants, honors and awards, and won the Global Change Award (H&M Foundation) in 2018. In addition, she is considered to be one of the 100 most innovative women in the world.