Christopher is Chief Sustainability Officer at UBQ Materials. He has been part of the company’s journey from the beginning, developing the innovative waste conversion technology and producing our sustainable bio-based materials. Christopher has a background in entrepreneurship, finance, strategy, business development, PR and communications with a dedicated passion to leverage sustainable business-driven change. His current focus is on UBQ’s sustainability strategy, value propositions, governance, communication, as well as third party due diligence and certifications. As Sustainability is at the heart of UBQ’s DNA, the value proposition is centered around Purpose, Proof, and Positioning working closely with international bodies and environmental organizations. Our approach stems from a holistic and systemic perspective to develop a path to become a truly ‘target technology’, committed to introducing the most ‘circular materials’ in the marketplace. Only by unlocking new opportunities to reuse finite resources infinitely and economically rather than rely on a linear economy based on fossil-based alternatives, can we showcase the true value of ‘waste’.