Fredrik Ekström

Fredrik has been at Tretorn since 2014 and is part of the executive management team. He is responsible for the brands creative directions and founded the companys initiative ECO ESSENTIALS in 2016. Fredriks has a background from strategic communication and as an advisor for brands that need or want to transforming into this new market realism of sustainability. His background is from both lifestyle apparel brands and the food and beverage industry. At Tretorn he has handled all the global campaigns and transformation regarding ECO ESSENTIALS, including the Ghost Net Project (turning fishing nets into functional apparel), Left Over Project (limiting waste at factories and creating limited edition left over apparel), Eco Sneakers (transforming sneakers to have a cleaner foot print) and co-labs with Nigel Cabourn made out fall recycled material.He’s passion is to turn a traditional linear innovation mindset into creating a sustainable process of circular innovation.