Maiju Helin is Head of Sustainability and Market Development at UPM Biofuels based in Helsinki, Finland. UPM Biofuels is world’s first commercial scale producer of sustainable, wood-based advanced biofuels. Maiju has 15 years’ experience of biofuels’ sustainability, regulation, business development and HSEQ. She has contributed to the development of UPM Biofuels business from the start and is currently globally responsible for regulation driven market development, biofuel acceptance, sustainability and management systems at UPM Biofuels. The work includes collaboration with customers, international government officials, politicians, NGO’s and certification system holders. Maiju is a Master of Science from Tampere University of Technology and has studied chemical engineering at McGill University in Montreal and business leadership at Henley Business School.