Paula Martirez is Business Development Manager at Cellutech, an innovation company that develops and commercializes new sustainable wood-based materials. Since the start of the company in 2013, she has managed several areas of the business such as research and development, marketing and business development. A chemist by training, she has experience in ideation and taking inventions, including her own, from the lab all the way to sales. Winner of Packbridge Startup Challenge 2018 for the innovation Cellufoam, a sustainable alternative to Styrofoam, she is committed to the development of commercially successful biomaterials. In October 2018 Cellutech was acquired by Stora Enso, increasing the company’s resources to commercialize its innovations.