At Procter & Gamble, we believe that our brands can enable and inspire responsible consumption through superior performance and by committing to a positive impact on society and the environment, aligned with the brand purpose. We have and will continue to launch a number of initiatives for our Fabric Care business as part of our company Ambition 2030. Serving five billion people gives us the unique opportunity to promote conversations, influence attitudes, change behaviour and help the consumers who use our brands have a positive impact.
During 2019 event, we will be presenting some specific examples of our actions to continue our sustainability journey. Plant-based ingredients are an important part of our strategy and we look forward to explain more specific elements we use to assess them in light of their environmental impact and our company purpose. World Bio Markets is a great opportunity to meet key business players and understand trends the sector is going after.
Sustainability Senior Scientist