Across two days of conference sessions at World Bio Markets 2024 you’ll learn about a wide variety of topics influencing and shaping the bioeconomy and bio-based solutions from industry-leading bio-based pioneers.
AGENDA DAY TWO
08:00-09:00
Welcome coffee & registration
09:00-09:10
Welcome & Opening Remarks
Paul MacDonald, Partner & Head of Community, World Bio Markets
09:10-09:25
EU Green Claims Directive – what does it mean for the industry?
Being ‘green’ is a popular marketing claim in order to gain a competitive advantage. Recently, the EU has sought to create more transparency for environmental claims and ban greenwashing, most notably through the proposed Green Claims Directive. This presentation will discuss the expected impact for consumer goods companies.
Lara Dammer, Head of Department Economy & Policy, nova-Institute
09:25-09:45
The sustainable materials transition: Impact at scale
An insight into Geno’s latest strategy in continuing to accelerate the materials transition through key supply chain integration. From scale up to commercialization and impact-driven storytelling, Geno will share what’s driving their recent wins and learnings.
Sasha Calder, Head of Impact, Geno
09:45-10:05
KEYNOTE ADDRESS
Embedding sustainability in product development
For Reckitt, carbon emissions are driven by raw materials. To reduce emissions, the amount of renewable carbon needs to be increased in the raw material mix. Chemically identical raw materials with renewable carbon typically come with an on-cost. As only a small segment of consumers are willing to pay a premium for sustainability, this is not a viable solution. We are looking for sustainable raw materials as a driver of product performance to provide consumers with a sustainable superior product experience.
Willem Rensink, Category Group Director – R&D Hygiene Home & Innovation Partnerships, Reckitt
10:05-10:15
Company presentation
Norbert Baum, Senior Executive Manager Global Business Development Chemicals, Qira
10:15-10:25
Renewable plastics as one of the drivers of the circular plastics economy
As researchers we connect societal needs and business ambitions by translating scientific knowledge into practical insights, solutions and applications for a circular plastics economy. Biobased and biodegradable plastics are an essential part of that future. Learn how they replace fossil inputs, show improved recyclability and do not accumulate when they end up in nature.
Karin Molenveld, Program Manager, Renewable Plastics, Wageningen University and Research
10:30-11:00
KEYNOTE ADDRESS
Bringing sustainable alternatives to scale
Bioeconomy communicator Kathryn Sheridan interviews Damien Perriman, Chief Business Development Officer at Gevo about his experience building bio-based companies. They will take a critical look on the last two decades and discuss what we need to make biobased materials a mainstream commercial success and the crucial role of regenerative agriculture.
Damien Perriman, Chief Business Development Officer, Gevo
11:00-11:30
Networking coffee
11:30-11:45
Company presentation
Henkel
11:45-11:55
Stora Enso’s biomaterial innovations leading the way to fossil-free materials
Stora Enso is a leading provider of renewable products in packaging, biomaterials, and wooden construction. Within Biomaterials, our breakthrough innovation portfolio spans a broad range of renewable materials, including lignin-based binders, lignin-based battery material, wood-based foams, cellulosic textiles and FDCA monomer for polyesters. Through these innovations we aim to build new sustainable businesses that bring alternatives to fossil-based materials and have the potential to revolutionize industries.
Dirk Den Ouden, VP Circular Chemicals, Stora Enso
11:55-12:05
A technical presentation from a world leading bio pioneer
12:05-12:30
Panel Discussion + Q&A
Bio-based solutions for the fashion industry - a one-off-season trend or here to stay and scale?
This panel of global fashion brands will discuss where bio is on their defossilisation agenda, what biosynthetic materials are in their ‘hear & now’ and ‘future & far’ pipelines and what is required from the wider value chain to increase the uptake at scale of these materials.
Hosted by Carolin Przibylla, Raw Material Innovation Analyst, Fashion For Good
Rebecca Kelley, European Product Marketing Manager, Woolmark
Oliver Dorn, Material Specialist Textile Innovation, On
Dana Noble, Senior Sustainability Specialist Footwear & Accessories, PVH/Tommy Hilfiger
12:30-12:40
A technical presentation from a world leading bio pioneer
12:50-13:00
Engineering biology metrics & technical standards for the global bioeconomy
The global commercialisation of companies and technologies in the bioeconomy, using engineering and synthetic biology, are seeing rapid growth and advancement. However, the lack of related technical standards and metrics will likely cause major challenges. This report, drafted in collaboration with international stakeholders from academia, industry, and government, lays the groundwork for establishing open, voluntary standards for engineering biology.
Professor Paul Freemont, Head of Structural & Synthetic Biology, Imperial College London
13:00-14:15
Networking lunch
14:15-14:35
Future of bio materials in footwear
Join us as we explore how Tommy Hilfiger’s Footwear Team has used biomaterials in the past, how we would like to use biomaterials in the future, and how we can work together with the biomaterial industry to get us there.
Dana Noble, Senior Sustainability Specialist Footwear & Accessories, PVH/Tommy Hilfiger
Nicolo Giusti, Director Sourcing & Production Footwear, PVH/Tommy Hilfiger
14:35-14:50
Biotech’s big bioeconomy boost
Biotechnology is a key enabler to realize the bioeconomy, fostering economic growth while preserving environmental integrity. To boost the biorevolution, the sector craves stimulative policy, prioritizing R&D funding, regulatory innovation, and introduction of bench-to-market incentives for sustainable practices.
Wieteke Wouters, Program Director & Deputy Managing Director, Hollandbio